Privacy policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.wristti.com (the "Site"). We are committed to safeguarding your privacy and complying with applicable data protection laws, including the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong Special Administrative Region (HKSAR) and the General Data Protection Regulation (GDPR) for European residents.
By accessing or using the Site, you acknowledge that you have read, understood, and agreed to the collection, use, and disclosure of your personal information as described in this Policy.

1. WHAT PERSONAL INFORMATION WE COLLECT

We collect two types of personal information: Device Information (automatically collected) and Order Information (collected when you make a purchase). Together, these are referred to as "Personal Information" in this Policy.

1.1 Device Information

When you visit the Site, we automatically collect information about your device and browsing behavior to improve your experience, including:
  • Web browser type and version (e.g., Chrome, Safari, Firefox)
  • IP address
  • Time zone and approximate geographic location
  • Operating system (e.g., iOS, Android, Windows, macOS)
  • Pages viewed (e.g., watch models, product categories), links clicked, and browsing duration
  • Referring websites or search terms that directed you to the Site (e.g., Google search for "luxury automatic watches")
  • Cookies and similar tracking technologies (detailed below)
We collect Device Information using the following technologies:
  • Cookies: Small data files stored on your device to track preferences, manage user sessions, and personalize content. We use first-party cookies (essential for Site functionality, e.g., remembering your shopping cart) and third-party cookies (for analytics and advertising). You can disable non-essential cookies via your browser settings.
  • Log Files: Track actions on the Site, including IP address, browser type, Internet Service Provider (ISP), referring/exit pages, and date/time stamps.
  • Google Analytics: A web analytics service that collects data about how users interact with the Site (e.g., which watch models are most viewed). Google’s use of this data is governed by Google’s Privacy Policy and Terms of Service.
  • Pixel Tags (Conversion Tracking): Invisible code snippets to measure advertising effectiveness (e.g., tracking if a user purchases a watch after clicking an ad) and optimize marketing campaigns.
  • Product View Tracking: Anonymous data about which watch details (e.g., dial color, strap material, movement type) you view to refine our product offerings.

1.2 Order Information

When you make a purchase or attempt to make a purchase through the Site, we collect information you voluntarily provide to process your order, including:
  • Full name
  • Billing address and shipping address (including postal code, city, and country)
  • Contact information (email address, phone number)
  • Payment information (credit card details, PayPal/Apple Pay/Google Pay account identifiers) – Important: We do NOT store full credit card information. All payment data is encrypted and processed through certified third-party payment gateways (PCI DSS compliant) to ensure security.
  • Order details (watch model, quantity, specifications, price, order status, and shipping preferences)
  • Communication preferences (e.g., consent to receive marketing emails about new watch collections or promotions)

1.3 Additional Information

We may collect information you provide when:
  • Contacting our customer service (e.g., inquiries about watch sizing, warranty, repair, or order status)
  • Participating in surveys, giveaways, or loyalty programs (if applicable)
  • Creating a user account (e.g., password, saved shipping addresses, watch wishlists)

2. HOW WE USE YOUR PERSONAL INFORMATION

We use your Personal Information solely for legitimate business purposes related to our watch products and services:
  • Fulfill Orders: Process payments, arrange shipping (including free shipping for eligible orders), generate invoices, and send order confirmations/tracking updates.
  • Customer Communication: Respond to your inquiries about watch models, stock availability, sizing, warranty, repairs, or order-related issues (e.g., delays, delivery confirmations).
  • Fraud Prevention: Screen orders for potential risk or fraud (e.g., verifying IP address, cross-checking shipping/billing information) to protect both you and our business from unauthorized transactions.
  • Site & Product Optimization: Use Device Information to improve Site performance, fix technical issues, and enhance user experience (e.g., optimizing product pages for popular watch models, refining search filters for dial size/strap type).
  • Marketing Communications: Send you information about new watch collections, exclusive promotions, or personalized recommendations only if you have explicitly consented. You may opt out of marketing communications at any time (see Section 5).
  • Warranty & After-Sales Service: Track watch purchases to fulfill warranty claims, provide repair support, or notify you of product updates (e.g., recall notices, if applicable).
  • Compliance with Laws: Ensure adherence to consumer protection laws, import/export regulations for luxury goods, and other legal obligations in relevant jurisdictions.

3. SHARING YOUR PERSONAL INFORMATION

We do not sell, rent, or disclose your Personal Information to third parties for their own marketing purposes without your explicit consent. We may share your information only in the following circumstances:

3.1 Trusted Service Providers

We share Personal Information with third-party service providers to assist with core business operations:
  • Payment Processors: PayPal, Apple Pay, Google Pay, and credit card processing services (to securely process payments; they adhere to PCI DSS standards for data security).
  • Shipping Partners: Logistics providers (e.g., DHL, FedEx, Hong Kong Post) to fulfill delivery, provide tracking information, and ensure your watch arrives safely.
  • Analytics Providers: Google Analytics (to analyze Site usage and improve our watch offerings; data is anonymized where possible).
  • IT & Security Providers: Third parties that maintain our website, protect against cyber threats, and ensure data security (e.g., firewalls, anti-fraud tools).
  • Customer Support Tools: Platforms that help us manage inquiries about watch warranty, repairs, or orders (e.g., ticketing systems).

3.2 Legal & Regulatory Disclosures

We may disclose your Personal Information if required by law:
  • To comply with applicable laws, regulations, subpoenas, or court orders.
  • To respond to lawful requests from government authorities (e.g., customs agencies, consumer protection bodies).
  • To protect our rights, property, or safety, or the rights, property, or safety of others (e.g., preventing fraud, addressing product liability claims).

3.3 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your Personal Information may be transferred to the acquiring entity. The acquiring entity will be bound by the terms of this Privacy Policy to protect your data.

4. BEHAVIOURAL ADVERTISING

We may use your Device Information and Order Information to provide targeted advertisements or marketing communications that we believe may be of interest to you (e.g., ads for luxury automatic watches if you viewed similar models). This includes ads on social media platforms (e.g., Facebook/Meta) and search engines (e.g., Google).

How to Opt Out of Targeted Advertising

You have the right to opt out of targeted advertising through the following services:
  • Digital Advertising Alliance (DAA): Visit DAA WebChoices to opt out of third-party ad targeting (available for US users).
  • Network Advertising Initiative (NAI): Visit NAI Opt-Out Page to opt out of NAI member ads.
Opting out will not stop you from seeing generic ads (e.g., based on location or time of day), but they will no longer be personalized to your watch preferences or browsing behavior.

5. YOUR RIGHTS

5.1 For European Residents (GDPR Compliance)

If you are a resident of the European Economic Area (EEA), you have the following rights under GDPR:
  • Access: Request a copy of the Personal Information we hold about you (e.g., your order history, saved preferences).
  • Correction: Request correction of inaccurate or incomplete Personal Information (e.g., updating your shipping address).
  • Erasure: Request deletion of your Personal Information (also known as the "right to be forgotten"), subject to legal obligations (e.g., retaining order records for tax purposes).
  • Restriction of Processing: Request that we limit how we use your Personal Information (e.g., stopping marketing communications while we resolve a complaint).
  • Data Portability: Request a copy of your Personal Information in a structured, machine-readable format (e.g., exporting your order history to a CSV file).
  • Withdrawal of Consent: Withdraw your consent to marketing communications or non-essential data processing at any time.
To exercise these rights, please contact us using the details in Section 10. We will respond to your request within 1 month of receipt.

5.2 For All Users

You have the right to:
  • Disable non-essential cookies via your browser settings.
  • Unsubscribe from marketing emails by clicking the "Unsubscribe" link at the bottom of any email.
  • Request access to or correction of your Personal Information at any time.

6. DATA RETENTION

We retain your Order Information (e.g., purchase details, shipping address) for 3 years after your last order or until you request deletion, whichever comes first. This retention period is necessary to fulfill legal obligations (e.g., tax, warranty) and resolve potential disputes.
We retain Device Information (e.g., browsing history, IP address) for 1 year after your last visit, unless you request deletion. Anonymized data (e.g., aggregated watch viewing trends) may be retained indefinitely for Site optimization.

7. MINORS

The Site is intended for users aged 18 years and older. We do not knowingly collect Personal Information from children under the age of 18. If we become aware that we have collected Personal Information from a minor without parental/guardian consent, we will promptly delete the information. If you are a parent or guardian and believe your child has provided information to us, please contact us to request deletion.

8. DATA SECURITY

We implement appropriate technical and organizational measures to protect your Personal Information from unauthorized access, use, or disclosure. These measures include:
  • Encryption of data in transit (via SSL/TLS) and at rest.
  • Compliance with PCI DSS standards for payment processing.
  • Regular security audits and updates to our website and systems.
  • Restricted access to Personal Information (only authorized staff can access data for legitimate business purposes).
While we strive to protect your data, no security system is 100% secure. We cannot guarantee the absolute security of your Personal Information, and you acknowledge that you provide information at your own risk.

9. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or new watch products/services. We will notify you of material changes by posting the updated Policy on this page and updating the "Last Updated" date at the bottom.
Your continued use of the Site after the posting of changes constitutes acceptance of the updated Policy. We recommend reviewing this Policy periodically.

10. CONTACT US

If you have questions, concerns, or requests related to this Privacy Policy or your Personal Information, please contact us at:
  • Address: Queen's Road Central, Central, Hong Kong (for formal inquiries)